Levis obtains judicial protection for its “double-arc” suture

(Author: Mr.ZHANG Shuhua; Source: WAN HUI DA)

The “double-arc” suture on the back pockets of the jeans is a registered trademark of Levi Strauss’s. The use of the double-arc sign, which is distinctive, enables consumers to link it to Levi’s jeans. The defendants’ use of a similar mark on its jeans infringes Levi Strauss’s trademark.

At the beginning of 2011, Levis Strauss & Co. (Levis Strauss) filed its first trademark infringement suit in China, before the Shanghai Pudong district People’s Curt (Pudong . . .

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