Levis obtains judicial protection for its “double-arc” suture
(Author: Mr.ZHANG Shuhua; Source: WAN HUI DA)
The “double-arc” suture on the back pockets of the jeans is a registered trademark of Levi Strauss’s. The use of the double-arc sign, which is distinctive, enables consumers to link it to Levi’s jeans. The defendants’ use of a similar mark on its jeans infringes Levi Strauss’s trademark.
At the beginning of 2011, Levis Strauss & Co. (Levis Strauss) filed its first trademark infringement suit in China, before the Shanghai Pudong district People’s Curt (Pudong . . .
This content is restricted to subscribers. Please login if you are an existing user.