How to prevent copyright infringement – Four things you shouldn’t do on an enterprise social media account in China

(Author: He Fang; Source: King & Wood Mallesons)

In today’s mobile internet era, social media channels such as Weibo and WeChat have become an essential tool in most enterprise companies’ marketing arsenals. However, enterprises often fail to pay enough attention to copyright issues when operating their official accounts. The 2016 White Paper on WeChat Intellectual Property Protection, released by Tencent, shows that there were more than 13,000 intellectual property complaints relating to WeChat during 2015, of which more than 40% were copyright-relatedlogin if you are an existing user.