Determination of Similarity of Extensive Trademark in China

(Author: XIA Zhize; Source:  WAN HUI DA Law Firm)

The underlying registered trademark of the trademark applicant has a relatively high market reputation and popularity; the applicant applies for registration of another trademark (disputed trademark) on identical or similar goods which is similar to the underlying registered trademark. Others dispute the registration but have failed to submit proof evidencing the use or popularity of the reference trademark. If the relevant public will connect the disputed trademark with the underlying registered trademark and the right holder, it can be determined that the disputed trademark and the reference trademark do not constitute . . .

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