Combat in the GUI world in China

(Author: Gu Ping and Li Zhanke, Partner and Lawyer of Zhong Lun Law Firm)

The hardware technology of electronic product s has become more sophisticated and products of the same type have similar performance and functions for consumer. Therefore, design and graphic user interface (GUI) design have played the leading roles in the competition stage for various electronic products. The reason why iPhones and iPads have won worldwide popularity mainly lies in their unique touch mode in GUI design. Companies have invested a lot of human and financial resources to make the GUIs more user-friendly and to relieve the . . .

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