Are Elements of a Registered Trademark Independently Protectable? – The possibility of protecting a word or phrase in a trademark independently under the trademark law

(Author: Chen Binyin; Source: DeBund Law Offices)  

A client of mine (“Company B”) was recently involved in a trademark litigation case with another company (“Company A”). This case arose from the use of two Chinese characters that had been used by Company A as a part of its registered trademark while Company B, a direct competitor against Company A, also use these two characters for its trademark.

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